I’m writing this column because, maybe, now that folks are starting to face the fact that the whole “free-speech Twitter” thing was an elaborate con, or a trap, or a PSYOP, maybe, now, they can knock off the “Elon is our savior!” crap and try to pay attention to what is actually happening.
Here’s an example of what is actually happening…
Here’s a link to that Tweet with a recording of the Spaces thing. It’s Linda Yaccarino, X CEO, explaining how the new censorship system works. And here’s my favorite Yaccarino quote:
“Since acquisition, we have built brand-safety and content-moderation tools that have never before existed at this company. And we’ve introduced a new policy to [address?] your specific point about hate speech, called “Freedom of speech, not reach.”
What she’s talking about is the future of Internet censorship. Not the ham-fisted government-initiated censorship that people tend to think of when they think about censorship. Corporate censorship. “Free-market” censorship. What she’s talking about is the virtually imperceptible moment-by-moment manipulation of social-media content, search engine results, “reference” platforms like Wikipedia, everything most people see on the Internet. The corp-speak term is “visibility filtering.”
From now on, instead of being suspended or deplatformed — which is bad PR, and only draws more attention to the deplatformed party — dissident voices will be “deamplified.” We will be “free” to post whatever we like, but we will be talking to no one, in a digital void, which most people won’t even know exists.