May 20, 2023
So, Elon Musk sure shook things up the other day with his interview on CNBC where he dared to break the Fourth Wall of media when he took a shot at George Soros comparing him to Magneto from Marvel’s X-Men.
It’s a brutally funny exchange as Musk carefully measures his response, takes his time and then goes into full pop culture legend mode invoking Inigo Montoya from The Princess Bride.
That CNBC flak wasn’t confused by this, he’s doing his job. He’s enforcing narrative control.
The choice of Magneto is an astute one, since it implies Soros’ childhood activities during World War II.
The corporate orthodoxy imposed on media companies comes not just from retards like Reed Hastings at Netflix but also through the corruption of their boards by Davos generals like Blackrock and Vanguard.
Their real profit comes from exercising power. Sacrificing a quarter or two of profitability to put the vein tap in deep across the C-Suites of the S&P 500 and EuroStoxx 50 is hard to quantify on the balance sheet.
But Musk can say what he wants in public because that itself is a form of advertising for Twitter and/or Tesla that can’t be yanked by some ninny like Larry Fink or Alex Soros making a phone call.
He’s on their level and the company is private.
When your business model depends on advertising you’re their bitch. Musk knows this so you make the calculated move to attack Soros, becoming a hero to a vast audience spurned by Twitter when Soros, Fink and the rest of the WEF ran the place
Musk’s real heresy wasn’t returning something closer to free speech to Twitter. It was proving that the company could operate on 20% of its old budget and one-quarter of its staff.
That 80% cost reduction didn’t just equate to stabilizing the company, it freed it from the tyranny of the advertiser.
Musk doesn’t need advertising on Twitter the way Twitter needed advertising before him. The company wasn’t being run as a profit center measured in dollars.
Twitter was a loss leader for tyrants. The legacy media conglomerates are their policy makers and the ad executives their thought policemen.
Carlson can now self-produce a loss-leader for free speech while his lawyers roast Fox’s chesnuts and he, Musk and Trump can:
… build another Mar-a-Lago in their heads living TV-ad free for months with “Guess Who’s Coming to Dinner?” the only choice on the in-house cable feed.
Musk is now turning the entire cost structure of news media on its head. It was always going to happen, he just ripped the last band-aid off exposing the rot underneath.