By Dan Gainor — Fox News

November 14, 2025

We hold eulogies when someone important passes. But MSNBC is dying, and that calls for a different kind of tribute. MSNBC is going through what marketers call a rebranding process as the outlet changes a couple initials and becomes MS NOW Nov. 15. It’s like a gender transition, and it is costing them $20 million, according to The New York Times, but their brand of leftist lunacy isn’t going away. Anchor Rachel Maddow told the audience, “We are not going anywhere, and we are not changing anything other than our name.”

That’s the claim, though they try to shroud themselves in patriotism in their first rebranding commercial, the very one Maddow introduced. It features her reading the Preamble to the Constitution like she was doing a propaganda version of “Schoolhouse Rock.” As Maddow read each word, images flashed by, many of them protesters, some of them masked and all interspersed with snippets of the MS NOW team.

The Times quoted soon-to-be MS NOW (Stands for: “My Source for News, Opinion and the World.”) network President Rebecca Kutler, saying hopey/changey things: “When I watch the ads, I feel all the feels of hope, of community, of unity, of what I think about what it means to be an American citizen in this moment.” And if that’s not left-wing gibberish enough, they are even planning an ad featuring pretend president Martin Sheen, who played President Jed Bartlet on “The West Wing.”

Continue reading at link below:

https://www.foxnews.com/opinion/dan-gainor-five-ridiculous-moments-remember-msnbc-transitions-ms-now

Reader comments:

• NavyEngineman3

  “When I watch the ads, I feel all the feels of hope, of community, of unity, of what I think about what it means to be an American citizen in this moment.”

  And there you have it; the reason why MSNBC is dying and why MS NOW is going to be stillbirth. News is not supposed to be about feelings, it is supposed to report events to the public so that they can be well informed and make decisions based on unbiased information.

  Democrats are all about feelings, which is why they can’t make lucid, logical arguments or decisions.

  danrather50

  No love for Rachel Madcow? I still remember seeing videos of her sitting on the edge of her seat every single night giving fevered and breathless updates on the Mueller investigation and how corrupt the Trump campaign had been. According to her, the evidence was clear and Trump needed to step down. She also lied and never apologized about the efficacy of the COVID vaccine. She told her viewers that if you got vaccinated, you couldn’t catch, spread or die from COVID, a lie she never retracted or apologized for telling.